Featured by PocketGamer.biz: How to Get Funded & Featured

Featured by PocketGamer.biz: How to Get Funded & Featured

Featured by PocketGamer.biz: How to Get Funded & Featured

One of the gaming industry's leading sites, PocketGamer.biz was kind enough to ask us to speak at PocketGamer SF in 2015.  Our topic: How Flow State got funded as a casual gaming startup, and how we got Featured by Apple in their App Store.

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The talk is broken up into 2 parts: Tips on funding, and then how we get featured. Here's a quick summary of the funding tips:

  1. Don't raise money if you don't have to.  There is NOTHING sexy about it.  Work on your product/service.
  2. If you do have to raise, TRACTION WINS. If investors are not experts in your space, traction is what's going to convince them that there's a real market for your product/service.
  3. Practice Pitching. Like in front of a mirror, your significant other, friends and family, pets (ha!). Record yourself, you'll be amazed at what you see.
  4. Partition investors: Get easy wins first. Gain investor traction from those that are close to you, and believe in you. Investors that you know less well, will need more evidence in order to say yes.  What's more likely to get you a yes?  Saying "I have no investors right now" or "We're 90% towards our fundraising goal, why don't you come in before we close the round up"?
  5. For gaming specifically, Asian investors are more bullish than Western investors.  So go talk to Asian investors! :)
  6. FOMO is real, and investors feel it.  If you've got the majority of your raise committed, start letting folks know that you have to close and focus back on the product.  It's amazing how quickly investors will commit if you're in a position to set a hard deadline, and they have a chance of missing out.  As an entrepreneur, use FOMO to your advantage.
  7. Stop when you've hit your goal.  Just stop.  The faster "Yes"s will make you think you're invincible. Stop adoring yourself in the mirror and get back to the product.  My only caveat is that if investors are willing to come in with just one call, and you don't have to send them reams of information, you always have the option of a second closing.  But overall, get back to the product.

  The video itself adds more color to these points, and I also then talk about how we got featured in the Apple App Store, so check it out if you have a few minutes. CLICK HERE to go to the article and video on PocketGamer.biz.